WHEN IFOOD AND GOOGLE JOIN FORCES
2018
iFood for the Rescue
2018
Client: iFood
Agency: galapagos.ooo
Creative team: Ana Mohallem & Dindi Coelho
Influencer strategy: Fernanda Cardoso
Produced by Stink
2018
Client: iFood
Agency: galapagos.ooo
Creative team: Ana Mohallem & Dindi Coelho
Influencer strategy: Fernanda Cardoso
Produced by Stink
As the leader of its category, iFood faced a huge communication challenge: how to teach brazillians that food delivery is awesome not only for the friday night pizza, but for a ton of other occasions?
iFood partnered up with Google and together found six macro-situations in which food delivery good speak to the reality of the consumers and act as a helping hand.
To make it even more relatable to real life, the cast was made entirely of influencers playing themselves, each speaking to their crowds.
iFood partnered up with Google and together found six macro-situations in which food delivery good speak to the reality of the consumers and act as a helping hand.
To make it even more relatable to real life, the cast was made entirely of influencers playing themselves, each speaking to their crowds.