ANA MOHALLLEM

creative strategist lead


Hi, I'm Ana, a creative lead with a background in copywriting and art-based research. Over the past 10 years, I have developed campaigns for brands like Ford, Coca-Cola, and KitKat, co-founded a small creative consultancy, and an experimental architecture studio. I've also run a weekly newsletter (a love letter to Wikipedia), researched the end of the world on top of a mountain in Switzerland, and my work as an artist has been exhibited in Brazil and abroad. Additionally, I'm a proud certified electrician, in case you need one. After reading too many Sherlock Holmes books as a child, I grew passionate about problem-solving, and I believe that creative hands-on work is an awesome tool for that.





You can find me here:
ana.mohallem@gmail.com
+55 11 98086 9899

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A DIGITAL CAMPAIGN FOR FORD
2012



2012
Agency: JWT
Client: Ford


Creative Director: Fábio Brandão
Art Director: Pedro de Gouveia
Copywriter: Ana Mohallem
EThis summer, coming to a FACEBOOK near you.
To celebrate the importance of the car in our lives, we created the campaign 'Great Scenes On-Board'. It takes memorable movie scenes in which cars play a major role and create humorous parodies. We produced 6 remakes, always with a Ford in the main role. The films played on Ford's Facebook page and the project was a big hit.